What happened to the Organic Jean?

 

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Today The Cut Blog had a very interesting post about the disappearance of the organic jean. You may or may not remember but a few years ago most jean labels had an organic jean, including 7 for All Mankind and Levis but slowly they have been discontinuing these organic ranges. Why you ask, well there are a number of reasons including a people inability to pay extra for them in the recession but the real main reason that they seem to have been shelved is due to wear problems. It seems that the organic jeans did not hold there shape well and unraveled creating fuzz. Don’t lose heart though as it seems they are trying to develop a new line that elimeinates these problems.

http://nymag.com/daily/fashion/2011/01/the_times_noticed_that_organic.html

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One Response to What happened to the Organic Jean?

  1. Pingback: Kuyichi- The organic Jean | Decadentgreen's Blog

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